AI in Business: From Reporting to Actionable Insights
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AI in Business Intelligence: From Reporting to Actionable Insights
Download the full report, created in partnership with LAC² and 4th-IR…
Artificial Intelligence is redefining how organisations turn information into impact.
Yet while AI is now embedded across every sector, many businesses still struggle to move beyond traditional reporting to truly actionable insight.
Our latest research, developed in collaboration with LAC² and 4th-IR, explores how AI is transforming business intelligence, from automating decision-making to embedding ethical governance and improving strategic agility.
The findings reveal both the scale of opportunity and the new challenges shaping AI adoption across industries.
AI in Business Intelligence: From Reporting to Actionable Insights
It’s time to think beyond AI’s potential
AI’s potential extends far beyond dashboards and data visualisation — but achieving value requires more than technology. Businesses face complex decisions around data sovereignty, regulatory compliance, intellectual property, and environmental impact. Too often, fragmented strategies and unclear governance limit the returns on AI investment.
The challenge is clear: how can organisations implement AI in ways that are secure, compliant, ethical and, above all, deliver meaningful outcomes?
This is your practical roadmap for transforming business intelligence
This report provides a practical roadmap for transforming business intelligence through AI. Grounded in real-world examples, it outlines how leaders can evolve from reactive reporting to predictive and prescriptive analytics that drive competitive advantage.
It also highlights how to right-size AI implementation, balance innovation with compliance, and build the organisational readiness needed to embed AI responsibly and sustainably.
What the authors said…
AI is no longer on the horizon. It’s here, reshaping decisions, processes, and customer experiences in real time. The challenge now isn’t about if businesses adopt AI, but how they do so intelligently, with the right strategy, data foundations, and ethical guardrails in place.
This report brings together insight from across the AI ecosystem, from technologists and data scientists to business leaders, to separate the signal from the noise. It’s designed to help leaders cut through the hype, understand where AI can create measurable value today, and identify the practical steps needed to move from experimentation to impact.
Dave King
Managing Director, Differentis
At the intersection of innovation, collaboration, and transformation, the partnership between LAC², Differentis, and 4th-IR represents a unique synergy that drives meaningful impact. Together, we are not just redefining the boundaries of possibility; we are building bridges to a smarter, more connected world.
Thomas Gustinis
Vice Chair of LAC² and CEO of 4th-IR